Why is Suburu suddenly launching the Solterra EV during COP26?

Timing is everything when it comes to product launches. Look at Subaru. For months, it’s been counting down the debut of the company’s first all-electric SUV, the Solterra, at next week’s LA Auto show.

Then suddenly, overnight, the company unveiled its battery electric vehicle online in Japan. Highly strategic, if you ask me, with the timing of COP26.

But before we dig into the bigger issues this suggests, let’s take a quick look at what’s on offer.

Innovation born out of friend rivalry